Photo by Marla AufmuthThe audience is watching. Getting excited for the West Coast Premiere of Bjork’s 3D Wanderlust video.

THANK YOU to the hundreds and hundreds of you who came out to the first ever Flux Screening at the Hammer Museum this past Tuesday! Yes the lines were long, the wait took forever and that became a party right there but it was our first time in our new surroundings working with new people so thank you to all of you for being good sports and riding with it. In the end we hope the program was worth it and yes all the kinks (tickets, hunger, RSVPs) will be worked out before our next screening May 13.

Design writer Alissa Walker shares her unbiased review of the evening on her site Gelatobaby. Here’s an excerpt:

…I was feeling a bit nostalgic when I arrived at Flux, the new screening series and global creative community… It seemed like just about everyone had been missing his little gatherings because the place was simply slammed. Literally hundreds and hundreds of people were packed in the courtyard of the Hammer Museum, all spiraling out in concentric rings of lines, trying to get into the hot pink Billy Wilder Theater…..

Photo by Marla Aufmuth Our main theater was the Hammer’s beautiful 300-seat Billy Wilder Theater. Can you spot LA’s favorite artist duo in this photo?

We were fortunate to have four premieres not the least of which was the West Coast premiere of Bjork’s Wanderlust video by filmmakers Encyclopedia Pictura who were in town especially for the evening. Sean Hellfritsch and Isaiah Saxon aka Encyclopedia Pictura, shared their grueling yet worthwhile experience of making the video during the filmmaker presentation with an incredible behind the scenes slideshow.

Photo by Marla Aufmuth Encylopedia Pictura’s Sean Hellfritsch and Isaiah Saxon during the Q and A discussing their Bjork Wanderlust video

We also had not one but three world premieres–Geoff McFetridge’s short, (dot) vol. 1-4 from his new exhibit at the Seattle Art Museum’s Olympic Sculpture Park, Cat Solen and Larry Friedman’s short Parental Advisory, and the evening’s surprise standout, Amautalab’s provocative and amazing short, The Blindness of the Woods, which completely knocked everyone off their seats. No one, I mean no one, knew what was coming. Amautalab’s Carlos Battilana, Martin Jalfen and Javier Lourenco came in especially from Buenos Aires to debut their short and were on hand for the festivities. It’s hard to believe after making commercials in Latin America for a number of years, this is the first short film they have ever made. And boy did they hit it out of the ballpark! We are continuing the festivities with Amautalab tonight with yet another fiesta.

Photo by Marla Aufmuth Team Amauta - Florencia Higgins, Martin Jalfen, Javier Lourenco, Carlos Battilana, David Roman

We also had a slew of other amazing films from filmmakers Mathew Cullen of Motion Theory with emerging UK artist Adele’s new video Chasing Pavements and Richard Farmer of Happy with his Gnarls Barkley video Run who were also at the event.

Photo by Marla AufmuthFilmmakers Cat Solen and Larry Friedman (co-directors of Parental Advisory) with Richard Farmer of Happy (Gnarls Barkley “Run” music video).

There was one important missing person and that was our designer and good friend Max Erdenberger who designed our stellar open. Max and his wife Meg just had their first baby the night before–a beautiful boy, Anders, and we wish them all the best.

It truly was a magical evening made possible by you, our amazing audience. Your anticipation, energy, excitement and love for short films and music videos keeps our little community tight and made it a memorable (albeit hunger-filled) night. We cannot wait to see you all again at the next one!!!

Photo by Marla Aufmuth There was not an empty seat in the Billy Wilder Theater or the neighboring Gallery 6, overflow screening room.

Photo by Marla Aufmuth Special surprises were in store for the first 300 lucky enough to grab gift bags.

Photo by Marla Aufmuth Herve of H5, Meg Grey Wells and Jonathan Wells of Flux with filmmaker Cat Solen.

Photo by Marla Aufmuth DJ Kiino Villand provided the tunes for the reception in the Hammer’s spectacular courtyard

Photo by Marla Aufmuth Beth Lopez and artist Kyle Ng (watch for his upcoming Flux art show

Check out our full photo set of the evening in the Flux Flickr feed.