Introducing…The Cooper Video Wall

img_8190.jpgThe brand new Cooper Video Wall: Visual Treats comprised of short films, music videos, experimental works and photography

Barely seventy-two jet-lagged hours after planting my feet firmly in the rich California soil, I am off to my first official Flux event–the momentous unveiling of the Cooper Video Wall. Tired, but driven by the promise of exciting work by innovative emerging filmmakers and photographers, I enter the design space at 860 S. Los Angeles St at 8:30 pm, with wide eyes and a hungry spirit.

img_8135.jpgCooper Design Space owner and art/film connosieur Steve Hirsh with Cooper associate Mona Sankala

The room is pleasantly full, spackled with an eclectic group of generational diversity, all staring up towards the ceiling like baby birds enthusiastically craning their fragile necks towards dinner. Momma bird, in this case, the far overhang of upper wall space, happily responds with an eight-course meal.

img_8173.jpgThe worlds of art, film, fashion, music and creativity collide

img_8225.jpgThe audience is watching

The wall, which features the work of fifty-three artists from around the world, was commissioned by the owner of the building, Steve Hirsch, as the centerpiece for the remodeled Cooper Design Space lobby. Originally built in 1927 as a site of fashion manufacturing, the building has undergone a myriad of changes in its eighty-two years of existence. From production, to exhibition, to retail; this space has seen all sides of the fashion world, yet currently, in its most recent incarnation, embraces a new spirit of cross-disciplinary creative collaboration, by creating a permanent space of photographic and filmic immersion just beyond its welcoming double doors. The installation, a collaboration between Flux and the Cooper Design space was programmed with the help of USC Professor Perry Hoberman, who designed it to play in random order for a full four hours before any given piece repeats itself; leaving the viewer in an upturned state of perpetual artistic awe. Consequently, a whole twenty minutes goes by before I realize it, and soon my neck is starting to ache.

img_8036.jpgYummy cocktails from Belvedere and Izze

img_8039.jpgAnd tasty bites from Tiara Cafe

Suddenly becoming self aware, I’m snapped out of my filmic daydream. I look around to see the cracking of vertebrae back in place, the occasional self-backrub, and the quick shaking of heads, as some of us return to reality. Around me, friends embrace between bouts of artistic hypnosis, sipping sweet deep maroon and bright yellow mixed drinks and munching fresh vegetarian hor’dourves between frequent, “oh’s!” and “look’s!” Fingers point upwards when surrounding necks fail to respond quickly enough, creating a distinct fluidity in the room, connecting party to art. One day, hopefully soon, the project hopes to extend this fluidity to the individual, creating an interactive element to the installation where the art can coexist with the actions and movements of the visitor.

Had jet-lag not gotten the best of me, I would have stayed till the very end. The beautiful thing is, this is now a permanent installation for all to enjoy.

img_8098.jpgGo check it out for yourself, the Cooper Video Wall is now open to the public from 9 am to 6:30 pm Monday through Friday—860 S. Los Angeles St.

UPDATE: KNBC recently featured the Cooper Video Wall on the 6PM evening news:

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