Flux will be hosting what promises to be one of the more fun panels at this year’s SXSW… “How to Create a Viral Video.”

How to Create a Viral Video
Saturday, March 13, 11am

From pranks and mashups to world-changing talks, viral videos infect our minds every day. But how does a video go viral? Jonathan Wells from Flux (that’s me) will moderate a stimulating chat with Margaret Gould Stewart from YouTube and Jason Wishnow, TED.com’s Director of Film + Video. They’ll share strategies — from editing to distribution to, well, having the right friends. Plus: hear direct from Damian Kulash of OK Go about their new 7-million-views-in-9-days music video — and how his label’s ban on embedding video led OK Go, just yesterday, to leave the majors and start their own label.